The Verge describes it as "one of the oldest moderation tricks in the book", noting that early versions of vBulletin had a global ignore list known as "Tachy goes to Coventry", as in the British expression " to send someone to Coventry", meaning to ignore them and pretend they do not exist.Ī 2012 update to Hacker News introduced a system of "hellbanning" for spamming and abusive behavior. As well as preventing problem users from engaging in flame wars, the system also discouraged spammers, who if they returned to the site would be under the false impression that their spam was still in place. Michael Pryor of Fog Creek Software described stealth banning for online forums in 2006, saying how such a system was in place in the project management system FogBugz, "to solve the problem of how do you get the person to go away and leave you alone". The term "shadow ban" is believed to have originated with moderators on the website Something Awful in 2001, although the feature was only used briefly and sparsely. In the mid-1980s, BBS forums including Citadel BBS software had a "twit bit" for problematic users which, when enabled, would limit the user's access while still allowing them to read public discussions however, any messages posted by that "twit" would not be visible to the other members of that group. īy partly concealing, or making a user's contributions invisible or less prominent to other members of the service, the hope may be that in the absence of reactions to their comments, the problematic or otherwise out-of-favour user will become bored or frustrated and leave the site, and that spammers and trolls will be discouraged to continue their unwanted behavior or create new accounts. More recently, the term has come to apply to alternative measures, particularly visibility measures like delisting and downranking. It originally applied to a deceptive sort of account suspension on web forums, where a person would appear to be able to post while actually having all of their content hidden from other users. The phrase "shadow banning" has a colloquial history and has undergone some usage evolution. For example, shadow-banned comments posted to a blog or media website will not be visible to other users accessing the site. Shadow banning, also called stealth banning, hellbanning, ghost banning, and comment ghosting, is the practice of blocking or partially blocking a user or the user's content from some areas of an online community in such a way that the ban is not readily apparent to the user, regardless of whether the action is taken by an individual or an algorithm. Blocking a user from an online community without their awareness
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